It is as easy to lose an existing customer as it is difficult to sell to a new customer. You should be able to listen to and manage the customer complaints about the services you provide or the products you sell.

With Complaint Management, you can record the complaints you receive from customers through different channels, monitor the number of complaints, the number of open complaints, the complaint closing times, the sales representatives to whom the complaints are delegated, with graphical statistics and respond to problems faster.

An effective complaint management will positively impact your processes that lead to product design and enhance customer loyalty.